App Store Optimization For Ios Aso

Increase App Downloads by Learning How to Optimize you iPhone & iPad App in the App Store from Scratch (SEO for Apps)

Last updated 2022-01-10 | 4.3

- More than 2 1/2 hours of How To Videos and 40+ Lectures
- Learn how to get more downloads for your iPhone & iPad apps using App Store Optimization (ASO)
- Learn how the App Store Search works in details

What you'll learn

More than 2 1/2 hours of How To Videos and 40+ Lectures
Learn how to get more downloads for your iPhone & iPad apps using App Store Optimization (ASO)
Learn how the App Store Search works in details
Learn how to craft a great name for your app that sells your app and is also keyword rich
Learn many techniques & tools to discover keywords you would have never thought about for your apps
Learn how to use ASO tools to evaluate keywords and only pick the ones that will generate downloads
Learn how to optimize space to rank for a maximum number of keywords
Learn how to change your mindset and treat your app as a real product in the store
Learn ways to hire a Graphic Designer
Discover which tools to use to create icons yourself in all sizes
Learn how to create great app screenshots that sell your apps for you
Discover tools to create professional looking screenshots in no time and for a small budget
Learn how to craft a great app description that increases downloads and don't bore people to death

* Requirements

* Need a Computer (Mac or PC)
* Existing or Coming App to the Apple App Store
* Any Spreadsheet software (Excel
* Google Sheets
* ...)

Description

  • More than 2 1/2 hours of How To Videos and 40+ Lectures
  • Learn how to get more downloads for your iPhone & iPad apps using App Store Optimization (ASO)
  • Learn how the App Store Search works in details
  • Learn how to craft a great name for your app that sells your app and is also keyword rich
  • Learn many techniques & tools to discover keywords you would have never thought about for your apps
  • Learn how to use ASO tools to evaluate keywords and only pick the ones that will generate downloads
  • Learn how to optimize space to rank for a maximum number of keywords
  • Learn how to change your mindset and treat your app as a real product in the store
  • Learn ways to hire a Graphic Designer
  • Discover which tools to use to create icons yourself in all sizes
  • Learn how to create great app screenshots that sell your apps for you
  • Discover tools to create professional looking screenshots in no time and for a small budget
  • Learn how to craft a great app description that increases downloads and don't bore people to death

Course content

13 sections • 60 lectures

Why Should we Market our Apps? Preview 02:51

Short introduction to app marketing. Words like "Marketing" and "Sales" can sometime be seen as negative but it should not be the case if you know that your app brings value to people.

How People Find Apps To Download? Preview 02:15

There are multiple ways to market apps. Here we'll review the top reasons and why app store search is so important.

What is App Store Optimization (ASO)? Preview 03:44

Introduction to App Store Optimization (ASO) by breaking down the steps involved to search for an app in the app store.

How the Apple App Store Search Works? Preview 04:25

Review in details how the search works in the app store app works to understand how to prepare our app to be found.

Cheat Sheet: Introduction to ASO (PDF) Preview 2 pages

Why We Need To Optimize Space For Keywords? Preview 01:45

Reasons why it's important to optimize space and rank for more keywords

Tip#1: Duplicate Keywords Preview 00:29

Saving space by removing duplicate keywords

Tip#2: Space in Keyword List Preview 01:15

Saving space formatting the keywords field the right way.

Tip#3: App Name Tag Line Preview 02:31

Saving space moving keywords to the app name

Tip#4: Keyword List Space Usage Preview 00:46

Ranking for more keywords by using most of the space available in the keyword field

Tip#5: Invented App Names Preview 01:22

Saving space by avoiding to create words that are not in the dictionary

Tip#6: Singular and Plural Forms of Keywords Preview 02:24

Saving space by choosing between singular or plural keywords but not both

Tip#7: Keyword Length Preview 00:41

Saving space by using short keywords instead of long ones

Tip#8: Keyword Phrases in Keyword List Preview 01:05

Saving space by not recreating keyword phrases in the keyword field

Cheat Sheet: Keyword Space Optimization Preview 2 pages

What are ASO Tools Used For? Preview 03:35

While different ASO tools can have different functionalities, their common goal is to help us evaluate keywords. We'll look in this lecture how they do this.

Selecting the Right Plan for Sensor Tower Preview 04:13

Sensor Tower is a great ASO tool. In this lecture, I show you how to pick the right plan for your needs.

Introduction to Keyword Discovery Preview 01:25

Introduction to keyword discovery for your apps.

Brainstorming Keywords on Paper Preview 01:28

Before using my computer, I like to use a piece of paper and a pencil to brainstorm keywords for my apps. Here is how I do this.

Finding New Keywords Using App Store Search Suggestions Preview 09:55

How to leverage the app store search to come up with new keywords for our apps.

Finding New Keywords Using Web Search Suggestions Preview 06:11

Search suggestions don't only work in the app store. Many websites offer search suggestions (starting with Google Search). In this lecture, I review which ones I use the most and how I find potential keywords.

Finding New Keywords Using Google Keyword Planner Preview 07:53

Google Keyword Planner is a free tool offered by Google within Google AdWords. It's mostly used by web advertiser but we can use it too to discover keywords for our apps.

Finding New Keywords Using Google Trends Preview 02:13

Another free tool by Google. Google Trends helps us see the popularity of our keywords and suggestions for other related ones.

Finding New Keywords Using OneLook.com Preview 01:59

OneLook is another tool that can be used to discover new keywords

Finding Keywords Used by Other Apps Preview 03:54

How to spy they keywords used by other apps using Sensor Tower

Cheat Sheet: Discovering New Keyword For Your Apps Preview 1 page

Evaluating Keywords using Sensor Tower Preview 08:51

Once we have a large list of keywords for our app, it's time to enter them in a spreadsheet (like Excel, Google Sheet, ...) and use an ASO tool like Sensor Tower to evaluate each keyword.

Placing Keywords in App Name and Keyword List Preview 03:21

Once the keywords are evaluated, we need to place them in the app name and keyword fields. This lecture shows how to do this and what to keep in mind during the process.

Monitoring App Ranking for Selected Keywords Preview 03:00

Once the app is published in the store, it's important to see how well we rank for the keywords we selected. This lecture shows you how to do this using Sensor Tower.

Identifying Rejected Keywords Preview 03:10

Apple can decide to block keywords you picked without letting you know. In this lecture, you'll learn how to use Sensor Tower or iTunes to see if you rank for all your keywords.

Cheat Sheet - Keywords Discovery & Optimization Preview 2 pages

Last Mile of ASO: App Downloads Preview 00:59

Introduction to the second part of ASO which is to prepare our app assets to increase downloads for our apps.

How Cereal Boxes Can Help Us Better Position Our Apps in the Store Preview 04:14

In this lecture, I compare apps to cereal boxes to illustrate the fact that apps are real products and should be presented the right way in the app store.

Examples of How Real Apps Are Positioned in the Store Preview 05:08

In this lecture, I go through a list of real apps to compare how similar apps are presented in the app store.

Introduction to Flat Design for Icons Preview 03:57

Introduction to the flat design for app icons.

How to Hire a Graphic Designer Preview 05:53

Review of several websites that can used to hire graphic designer to design app icons.

Tools to Design Icons Yourself Preview 03:46

Review of different graphic tools to create icons based on your budget.

Tools to Quickly Generate Icons in All Sizes Preview 03:51

Icons are needed in different sizes by Apple. Here I share with you different tools you can use to quickly generate all icons in all the needed sizes.

Cheat Sheet - App Icon Design Preview 1 page

Screenshot Requirements by Apple Preview 02:08

Introduction to what Apple requires for app screenshots

Vertical vs Horizontal Layout for Screenshots Preview 01:36

Choosing between vertical and horizontal screenshots has an impact on your App ASO. I review the difference in this lecture.

Promoting App Features and Benefits on Screenshots Preview 08:37

Screenshots can be more than screenshots. In this lecture, I review how you can use them to promote your app features and benefits.

Examples of Creative Ways to Show Screenshot Preview 03:08

Some app publishers can be creative on how they are using the screenshots to showcase their apps. I review several examples in this lecture to show you what's possible and trigger your creative process.

Designing Pro Looking Screenshots with MockUPhone Preview 04:50

In this lecture, we're reviewing the tool MockUPhone to create pro looking screenshots for your app.

Designing Pro Looking Screenshots with PlaceIt Preview 04:16

In this lecture, we're reviewing the tool PlaceIt to create pro looking screenshots for your app.

Cheat Sheet - App Screenshot Design Preview 1 page

Introduction to App Reviews Preview 03:41

Why Reviews Matter Preview 02:56

How Ratings and Reviews Can Impact App Downloads Preview 04:30

Why You Need 5 Reviews For Your App and How to Keep Them Preview 02:05

Tips to Get More Positive Reviews Preview 02:55

When to Ask Users for Review Preview 02:28

How to Ask Users for Reviews Preview 04:13

How to Get Less Negative Reviews Preview 04:52

Example on How to Reduce Negative Reviews Preview 03:18

Summary of Tips to Get More Reviews Preview 00:59

Cheat Sheet - App Reviews Preview 1 page

Writing App Descriptions that Increase Downlaods Preview 06:56

In this lecture, I share with you tips to create your app description and make it easy to read for people who are reviewing your app in the store.

Cheat Sheet - App Description Preview 1 page

[BONUS MATERIAL] My Top 10 Blog Posts on App Marketing Preview 2 pages